The Spectacle at MGM Cotai

Role: Art Direction / Design / Animation

Obscura created 26TB (a feature film's-worth) of pre-rendered and generative media content to play 24/7/365 on the world's largest permanent array of LED screens, in the Spectacle at MGM Cotai. While such LED arrays are normally used for advertising or branding, we approached the creative concept with an activist intention. Our overarching theme transforms these 25 large-scale screens into "Windows of the World," offering a jaw-dropping kaleidoscopic perspective on the macro and micro wonders of nature, culture and language, with the goal of encouraging human connection, cross-cultural understanding, and environmental stewardship.